Social media, referrals, and friends should be worldwide

When you start expanding your online presence, either with Facebook, online directories, blogs, or any other social media don’t just do local ones. Having friends and links to websites in other cities, provinces/states and other countries.

You maybe asking why would this be important since you are a localized company. Well Luv-A-Rug just had a phone call from a lady here in Victoria BC and she found us through a company in England. She has these amazing bags that she bought in the 1970’s here in Victoria and they became victims of moths a year ago.

I am hoping that once we see the bags that we can repair them or at least stabilize them and then clean them. It is sad to hear when beloved items are eaten by moths. This lady was gone one month and that is all it took for moth larva to do a lot of damage.

Now if we had not made connections to other companies she may never have found us, even though we are in the same city. Expand your network so that you can be found no matter where what your business is. I have received e-mails and inquiries from people all over the world asking for my expertise about area rugs. From the Netherlands I had a guy asking me about a rug his parents were given. He wanted to know if it was worth keeping or if they should sell it. It was a Chinese hand-knotted rug with dragons on it.

Just because you don’t live or do business everywhere doesn’t mean that you cannot still be the expert/specialist that everyone turns to for advice.

Where is the furthest that someone contacted you for your expertise? Share your story in the comments.

Thanks for reading RugloverMary, area rug specialist in Victoria BC

>Artistic Chinese

> On Tuesday Luv-A-Rug received this beautiful Chinese Tufted area rug for cleaning.

Area rugs are works of art in their own right, but these days it is easy to turn a work of art into a rug.

This type of artistic design is usually done by a famous artist.

This rug is a copy of a famous artist’s type of painting since there is no signature on the rug nor does the label on the back give anyone credit for the design.

When I look at this rug it speaks to me.

I cannot describe what it says to me, but the rug draws me in.

Every time I look at the rug I see something different.

We see the rugs out of their element and every now and then I try to picture how the room maybe decorated.

I see this rug in a room with a dark floor, modern cut furniture in a light colour, one wall painted red and a big window overlooking the backyard.

Clean, sleek lines, and a modern feel, that is where this rug belongs.

Wherever this rug rests I am sure it is well loved by it’s owners. I know if I had the above described room I would own an area rug like this.

An area rug doesn’t have to match the room it is in. When you love a rug you should show it off even if it doesn’t quite go with the decor of the room.

Thanks for reading, RugloverMary

>British, Chinese, Moroccan Area Rugs, Oh my!

>
To the untrained eye it can be difficult to distinguish between a Chinese, British India/Indian Aubusson, and Moroccan rug. It just so happened that we had one of each in our rug cleaning shop at the same time, so I am taking this opportunity to rugucate our clients. I need to make it clear that the information contained in this blog is from my own experience and research. If you have any more information to add please do so or direct me to better websites.

When trying to tell one type of rug from another you never go by the colours or pattern. The best way is to look at the back and see how it is put together. This is the back of a Chinese hand knotted wool area rug. Chinese rugs are pretty close to being perfect. The rows of knots are very straight and the knots are the same size. Chinese measure their rugs by knots per square foot instead of the traditional knots per square inch. The most common types are 70 line and 90 line. This is a 90 line Chinese.

This is the back of a British India/Indian Aubusson area rug. From my research I have found that Aubusson refers to the distinct pattern that is usually found on these rugs. Compared to the Chinese the knots used on a British India rug are not as tight and are a bit bigger. Rumour has it that these rugs were based around the Chinese weaving. When the British ‘discovered’ China they were so impressed with the Chinese weaving techniques that they tried to copy them. That is why the British India and Chinese rugs can look very similar if you were to go by colour and design only.

Lastly here is the back of a Moroccan area rug. As you can see the knots are similar to the British India, that the are knobby. These rugs have a more rustic look to them and are warm and inviting to use. The colours that we see most often are the natural cream and browns, but Moroccan rugs usually are very bright vibrant.

The fringes on Moroccans can be very unique as well. They sometime are very wide and braided as this picture shows. It is hard to tell, but these braids are about a half inch wide.
No matter which area rug you own it is unique. Be it the story of how you obtained it or in the deep history of how it was woven. Remember that rug is a story.

Thanks for reading, RugloverMary

People really DO read my Blog

I feel like most blog writers; Does my thoughts and words matter to anyone, but me?
I have received many comments about my ‘Oak St. Fire’ blog. Our clients appreciated and felt my sadness. It can be difficult to understand how hard a fire can hit someone if you’ve never been through one. I pray that I never have to go through another one and that people shouldn’t have to go through the same ordeal.
This weekend we received two e-mails from two ladies, one local and one from Belgium, who have read my blog and enjoyed it. My boss is happy that I write it the way I do because he wanted it to be real and raw. Since this is the only way I write bonus for me. I also write poetry and I write it the same way. I will never be compared with Keats or Bronte because I write in regular English not poetry English, ie: I don’t rhyme or use vague references to what I mean.

These are the two e-mailed comments I received(they have been edited for privacy):
“Mary has done an excellent job with her blog…have just scanned a few, but find them interesting and the personal notes are also great.”

“I’ve had an off white area rug cleaned by Luv-A-Rug and both times have been very impressed with your ‘service with a smile’. It is always pleasurable to encounter people who love what they do……From my initial phone conversation with Mary, who was professional and friendly, to Steve’s cheerful and helpful attitude when he delivered my rug to me, the process was seamless.

……..the job is wonderful, and the expanse of brightness in the room gives me pleasure each time I pass it.
Thank you so much for your wonderful service…….I refer my friends to Luv-A-Rug enthusiastically.
P.s. Mary, I like your blog! Your candor and the interest that you take in your work are impressive.”

I am always in awe that people enjoy my writing, be it my blog or my poetry; Low self-confidence will do that. Well maybe not so much confidence as it is belief in myself. I am confident in my work and my knowledge of area rugs, even though I only know a small drop in the bucket, but that is just memorizing what makes a Persian area rug a Persian or a Chinese area rug a Chinese. I am glad that our clients trust our knowledge and expertise on area rug cleaning. We do strive to be the best because competition is always just around the corner.

Luv-A-Rug is the only company in Victoria that specializes in area rug cleaning. It isn’t an extra service we offer it is our main service.
Receiving feedback from our clients is awesome! hands down because face it with working with the public we usually only get negative feedback. I have a friend who every time she receives excellent service she lets the person know right away and asks if the manager is available so she can tell them too, if they are not available she asks if there is a company comment e-mail so she can let the company know who gave her the great service. I try to remember to do this because it can make a difference to that employee’s career with the company and it just brightens up their day or week.
My day was definitely brightened by those two e-mails and when ever I am having a trying day or just dealt with a more difficult situation I will read them so I can remember that not all is bad.
So to end my blog today I would like to send out huge thanks to H.F in Victoria and T.D.W. in Belgium for their very kind words. They have brightened my day!
Thanks for reading from a very happy RugloverMary

It has Started, Bring on the Rains

I felt a tingling of Spring the other day. It was short-lived, but I started to dream of summer and wearing only one layer of clothing. Everyone thinks that living on the west coast and having very little to no snow makes us spoiled. I would like to point out that just because we live on the pacific ocean we do not get to frolic around in shorts and bikinis. The dampness our edge of the world gets just as bad as -30 below, I know this because when I went to Edmonton in January I wasn’t half as cold there as I am here.

The shop has been busy this week with Spring cleaners slowly coming out of hibernation. Soon those April showers will emerge and the flooding will commence bring with it many wet wool area rugs. Wool is very resilient against over wetting, unfortunately the dyes are not. We have a very unhappy Belgium area rug in our drying room that ended up getting flooded by the nastiest kind of water. It would cost more to correct the colour bleed than the area rug is worth. The owner is not pleased, but it gives them a chance to start anew with a different area rug

Spring cleaning isn’t limited to just the home or office, it seems that websites also can get spring clean fever as well. I am not happy with the way our home page looks on www.luvarug.com, so in the next week or so it will get a dusting and some rearranging. Hope everyone will like the new update.

Luv-A-Rug seems to have an area rug theme days/weeks. Last week it was Chinese area rug week. It seemed as if every second rug to come in for cleaning was Chinese hand-knotted. I love the deep blue they use in some Chinese area rugs. We once had a 9×12 royal blue Chinese rug. I loved it. There was no other colour, just a very deep royal blue and a small floral pattern was craved in the four corners. I did wonder what the room it dwelled in looked like. I pictured white walls with lots of windows and dark wood furniture and crisp white curtains. If you own a very dark rug please tell me what the decor is in the room. If life could be rewound I probably would have tried my hands in decorating instead of customer service, in a another life time maybe.
Thanks for reading, RugloverMary