When you start expanding your online presence, either with Facebook, online directories, blogs, or any other social media don’t just do local ones. Having friends and links to websites in other cities, provinces/states and other countries.
You maybe asking why would this be important since you are a localized company. Well Luv-A-Rug just had a phone call from a lady here in Victoria BC and she found us through a company in England. She has these amazing bags that she bought in the 1970’s here in Victoria and they became victims of moths a year ago.
I am hoping that once we see the bags that we can repair them or at least stabilize them and then clean them. It is sad to hear when beloved items are eaten by moths. This lady was gone one month and that is all it took for moth larva to do a lot of damage.
Now if we had not made connections to other companies she may never have found us, even though we are in the same city. Expand your network so that you can be found no matter where what your business is. I have received e-mails and inquiries from people all over the world asking for my expertise about area rugs. From the Netherlands I had a guy asking me about a rug his parents were given. He wanted to know if it was worth keeping or if they should sell it. It was a Chinese hand-knotted rug with dragons on it.
Just because you don’t live or do business everywhere doesn’t mean that you cannot still be the expert/specialist that everyone turns to for advice.
Where is the furthest that someone contacted you for your expertise? Share your story in the comments.
Thanks for reading RugloverMary, area rug specialist in Victoria BC
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